A music promotion remixed
With the Beck’s ‘Music Inspired Art’ initiative the brief was simple. Artists were asked to re-imagine and submit their versions of album covers, the winners were then showcased on the products themselves. The concept of the artwork being created, was then used to form the promotional OOH campaign, along with an on-pack incentive of a free music download with every bottle or can that had been bought during the promotional period.
Art Direction / Advertising / Sales Promotion / Packaging / OOH