





The key focus of the ‘Like A Bosch’ campaign was to educate consumers in ways their appliances help lead to a better way of living. Along with a full schedule of TV advertising, a new series of idents were created for Channel 4’s ‘Inspired Living’ programming, that introduced the characters to a new audience at home. This was combined with social media and digital assets, as well as instore point of sale and launch packs for retailers.