Defining a new starting line
Welcome to The District, a bar concept for Ibis Budget Hotels where new adventures begin. The brief was to create a definitive destination where smart explorers can meet to enjoy a beer together and share their experiences. The project included defining the name, the brand strategy, tone of voice and creation of a visual brand book, that showcased how the brand would come alive in hotels in selected major cities around the world.
Brand Development / Strategy / Positioning / Communications / OOH